Alongside Suzuki, we had a very clear goal: to place each user behind the wheel of a Suzuki SX4, taking them on an exciting digital journey. We captured the essence of the car, placing it at the center of attention, and complemented it with meticulously selected visual elements to offer a unique experience. To materialize our vision, we studied the language of a real co-driver and fused it with the dynamics of the images. This is how each interaction became a direct passage to the heart of the thrilling world of WRC rally.
Areas:
concept | rally wrc
WRC Rally in
every detail
We blended racing lines
with route lines to delve
into the world of rally
Capturing the
dynamism of Suzuki
We compiled adrenaline-filled images of speed to showcase what only the SX4 can offer.
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Images and content
Suzuki Mexico
The brand, symbols, and logo are the property of Suzuki Motor de México, S.A. de C.V. and their respective authors.
© 2009. Suzuki Motor de México, S.A. de C.V. All rights reserved.
The roar of the Suzuki SX4 engine echoes through every corner of the screen, where adrenaline envelops enthusiasts in every interaction.
the goal
credits
Client
Suzuki de México
Sport Car
Design
Art direction
Adrián Ríos
Animation
Eugenia Stepanián
Adrián Ríos
Interactive
Web design
Adrián Ríos
Front End
Eugenia Stepanián
Sport Car