Transport yourself to a journey of emotions. The destination: a world where power and discovery expand your horizons. In launching this campaign, we based the narrative on intense aspirational communication. Messages so powerful that it would be hard to overlook, thus inviting the question: How far can American Express take you? We fused these concepts with the magic of digital art, where every detail wove a visual story that transcended the conventional. In the end, we succeeded in creating an experience that invited exploration into an unlimited world of choices and possibilities.
Areas:
CONCEPT | EMPOWERMENT
Pixels defining
an idea.
Every pixel in the design was precisely defining an immersive user experience, becoming a vivid reflection of the concept we had in mind.
Desencadenando
posibilidades
The brainstorming marked the beginning of our creative phase, a moment where we unleashed imagination and allowed ideas to trigger a vision of limitless and unrestricted life.
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digital
ART
slogan
PRESET CAMPAIGN SLOGAN BEGINNING
AMERICAN EXPRESS
DESTINATION (PLACE) - DESTINY (FUTURE)
PLAY ON WORDS
EMPOWERMENT
MAKE THEM FEEL THE POWER OF CHOICE
Images and content
American Express Mexico
The brand, symbols, and logo are the property of American Express Company México, S.A. de C.V. and their respective authors.
© 2006. American Express Company México, S.A. de C.V. All rights reserved.
the result
CREDITS
Client
American Express
RAZNT
Design
Art direction
Adrián Ríos
Animation
Eugenia Stepanián
Adrián Ríos
Interactive
Web design
Adrián Ríos
Front End
Eugenia Stepanián
RAZNT