Upon learning about our collaboration with MetLife, we understood that our task would go beyond simply placing an image of Snoopy. Our goal was to create an emotional bond that would connect the company members with the brand, bringing the iconic Beagle to life in a tangible way. We leveraged the power of social media to fulfill our purpose. That's when we transformed Snoopy into something personal, allowing people to get close, touch it, and carry with them an image loaded with a genuine feeling: the sense of belonging.